How to Promote Your Locksmith Small Business

First of all, let us congratulate you for having the courage to start your own business. Setting it up was the easy part, now it’s time to earn some money. Follow these tips and you will be on your way to success.

Put flyers around your neighborhood

The locksmith business is all about vicinity. The people who live in the are of your business are your target audience. There is no point in advertising your services to the entire city because they will just pick a business that’s closest to them even though your services might be better.

This is very important when you are new on the market and it can help you let people know about your discounts. You can give a free coffee for every 2 keys they make or a 20% discount if they refer someone to your business. The latter option brings 2 things: a new customer and the satisfaction of the old one who gets 20% off of his next purchase.

Set up a big ad in your neighborhood

If you have the money, you can turn to the same copy center that made the flyers to help you make a big ad. Place it in a busy area where people have to wait around. Bus stations are perfect places to place ads. Busy streets where people have to wait for several red lights in a row are another viable option. Put yourself in the shoes of the customer and note when you are most likely to look at an ad and ask your friends to do the same. This is the best way to see what works and what doesn’t.

Set up a personalized catalogue

This catalogue can be paperback style or online. If you want it on paper, the copy center will help you again. You have to set your service apart from others and one good way to do this is by offering personalized keys imprinted with pictures of actors, family members, comic figures etc. Offer to create special key shapes at the request of the customer for an extra fee.

This catalogue should be distributed to your clients from your shop and you should invite them to check it out whenever they want a key made. The catalogue should include the most interesting prints and shapes that catch people’s eye. You can include past works or you can imprint some keys and locks especially for this purpose.

Deliver what you promise

All these are important, but in the end what matters most is the reliability and quality of your service. Take this 24/7 Arizona locksmith company for instance. Your locksmith should be available all the time because there are all sorts of emergencies that require immediate attention.

Your prices must be competitive but not too low because people tend to think that cheap things are low quality, which to be honest is usually true. Nonetheless, you have to decide upon the major area of business. For example, someone who wants to focus on high end locks must adjust the price accordingly.